Fivetran VS Hevo Data

Fivetran is a managed data movement platform founded in 2012. It focuses on automating data ingestion from databases, SaaS applications, files, and other sources into cloud warehouses, databases, and data lakes. In June 2026, Fivetran completed its merger with dbt Labs, bringing its data movement platform together with dbt's data transformation ecosystem.

Fivetran offers 700+ fully managed connectors, including standard and Lite connectors. Lite connectors are generally designed for narrower API-based use cases and may support fewer endpoints, but generally available Lite connectors are maintained and supported by Fivetran. For high-volume database replication, Fivetran also offers High-Volume Agent (HVA) connectors with log-based CDC for selected databases.

• Broad managed connector catalog: Fivetran offers 700+ fully managed connectors across SaaS applications, databases, files, warehouses, and other systems.
• Low operational overhead: Managed connectors automate extraction, retries, schema handling, and connector maintenance, reducing the amount of pipeline infrastructure teams need to operate themselves.
• Strong transformation ecosystem: Fivetran supports hosted dbt Core transformations, dbt Cloud and Coalesce orchestration, and pre-built data models. Fivetran and dbt Labs are now one company.
• CDC for database sources: Fivetran supports log-based CDC for supported databases, with HVA available for selected high-volume and lower-latency replication workloads.
• Flexible enterprise deployment: Hybrid Deployment allows data processing to remain inside the customer's environment while Fivetran manages orchestration through its cloud control plane.
• Data activation: Fivetran Activations, built from its acquisition of Census, supports reverse ETL from warehouses and lakes into business applications.

• MAR pricing can be difficult to predict: Fivetran primarily charges for data ingestion using Monthly Active Rows (MAR). Each connection contributes separately to MAR, and qualifying connections with 1 to 1 million MAR also have a monthly base charge. Recent Fivetran users on G2 have also cited unpredictable or rapidly increasing MAR costs for frequently updated datasets.
• Lowest sync frequencies are limited by plan and connector: Fivetran Standard supports 15-minute syncs, while 1-minute syncs require Enterprise or Business Critical and are not supported by every standard connector or any Lite connector.
• Real-time CDC has narrower coverage: Fivetran's High-Volume Agent (HVA) provides real-time log-based replication for selected high-volume database sources, rather than across its entire connector catalog.
• Hybrid deployments require customer-side infrastructure: Fivetran Hybrid Deployment runs data processing inside the customer's environment, but requires a Hybrid Deployment Agent on customer-managed Kubernetes, Docker, or Podman infrastructure.
• Support experience can vary: Fivetran provides managed support, but some recent G2 reviewers report difficulty reaching support or resolving issues beyond documentation-based troubleshooting.

Fivetran uses usage-based pricing. Data ingestion is primarily measured using Monthly Active Rows (MAR), which count distinct primary keys inserted, updated, or deleted and synced during a calendar month.

Fivetran offers Free, Standard, Enterprise, and Business Critical plans. The Free plan includes up to 500,000 connector MAR per month, while Standard includes 15-minute syncs and the managed connector catalog. Enterprise adds capabilities such as 1-minute syncs for eligible connectors, HVA, and additional governance features, while Business Critical adds advanced security and compliance capabilities.

Fivetran changed parts of its pricing model in 2025 and 2026. MAR volume tiering is now calculated at the connection level rather than across the entire account, and standard connections generating between 1 and 1 million MAR can have a minimum monthly connection charge. As a result, total cost depends not only on overall data volume but also on the number of connections and how frequently records change.

For those looking for Fivetran alternatives, it's worth considering solutions that offer lower costs, real-time streaming, or more flexibility in schema control.

Hevo is a cloud-based ETL/ELT service for building data pipelines that, unlike Fivetran, started as a cloud service in 2017, making it more mature than Airbyte. Like Fivetran, Hevo is designed for “low code”, though it does provide a little more control to map sources to targets, or add simple transformations using Python scripts or a new drag-and-drop editor in ETL mode. Stateful transformations such as joins or aggregations, like Fivetran, should be done using ELT with SQL or dbt.

While Hevo is a good option for someone getting started with ELT, as one user put it, “Hevo has its limits”.

• Ease of use: Like several other modern ELT tools, Hevo is intuitive and easy to use, especially compared to traditional ETL tools. 
• ELT and ETL: Hevo has started to add ETL support including Python scripts and a new drag-and-drop editor. This is limited mostly to row-level transformations. Hevo’s main transformation support is dbt (ELT).
• Reverse ETL: Hevo supports the ability to insert source data back into the source once it’s been cleansed. This might be good for you if you’re looking for this feature. It is a very specific use case where you write modified data back directly into the source. A more general-purpose solution is to have a pipeline write back to the sources, which is not supported by most modern ETL/ELT vendors. It is supported by iPaaS vendors.

• Connectivity: Hevo has one of the lowest number of connectors at slightly over 150. You should consider what sources and destinations you need for your current and future projects to make sure it will support your needs. 
• Latency: Hevo is still mostly batch-based connectors on a streaming Kafka backbone. While data is converted into “events” that are streamed, and streams can be processed if scripts are written for any basic row-level transforms, Hevo connectors to sources, even when CDC is used, is batch. There are starting to be a few exceptions. For example, you can use the streaming API in BigQuery, not just the Google Cloud Storage staging area. But you still have a 5 minute or more delay at the source. Also, there is currently no common  scheduler. Each source and target frequency is different. So latency can be longer than the source or target when they operate at different intervals.  
• Costs: Hevo can be comparable to Estuary for low data volumes in the low GBs per month. But it becomes more expensive than Estuary and Airbyte as you reach 10s of GBs a month. Costs will also be much more as you lower latency because several Hevo connectors do not fully support incremental extraction. As you reduce your extract interval you capture more events multiple times, which can make costs soar.
• Reliability: CDC is batch mode only, with the minimum interval being 5 minutes. This can load the source and even cause failures. Customers have complained about Hevo bugs that make it into production and cause downtime.
• Scalability: Hevo has several limitations around scale. Some are adjustable. For example, you can get the 50MB Excel, and 5GB CSV/TSV file limits increased by contacting support. 
  But most limitations are not adjustable, like column limits. MongoDB can hit limits more often than others. A standalone MongoDB instance without replicas is not supported. You need 72 hours or more of OpsLog retention. And there is a 4090 columns limit that is more easily hit with MongoDB documents. 
  There are ingestion limits that cause issues, like a 25 million row limit per table on initial ingestion. In addition there are scheduling limits that customers hit, like not being able to have more than 24 custom times.
  For API calls, you cannot make more than 100 API calls per minute.
• DataOps: Like Airbyte, Hevo is not a great option for those trying to automate data pipelines. There is no CLI or “as code” automation support with Hevo. You can map to a destination table manually, which can help. But while there is some built-in schema evolution that happens when you turn on auto mapping, you cannot fully automate schema evolution or control the rules. There is no schema testing or evolution control. New tables can be passed through, but many column changes can lead to data not getting loaded in destinations and moved to a failed events table that must be fixed within 30 days or the data is permanently lost. Hevo used to support a concept of internal workflows, but it has been discontinued for new users. You cannot modify folder names for the same “events”. 

Hevo is more expensive than Airbyte and Estuary, but still less expensive than Fivetran and various ETL vendors.

• Free: Limited to 1 million free events per month with free initial load, 50+ connectors, and unlimited models
• Starter ($239/mo for 5M rows): Offers 150+ connectors, on-demand events, and 12 hours of support as an SLA. Additional rows are $10 or more per million (~1GB)
• Business (Custom Pricing): HIPAA compliance with a dedicated data architect and dedicated account manager

Estuary is a managed data integration platform for CDC, streaming, and batch pipelines. It supports database CDC, SaaS and API ingestion, event streams, files, warehouses, data lakes, operational systems, and AI destinations, with delivery ranging from real-time streaming to scheduled batch intervals.

At the center of Estuary is its runtime, where captured data is written to durable collections and can be independently read by multiple destinations and transformations. This separates source capture from downstream delivery and allows data to be reused for additional destinations, backfills, and reprocessing without repeatedly extracting it from the source.

Estuary offers 200+ fully managed connectors, no-code capture and materialization setup through the web application, and streaming transformations using SQL, Python, and TypeScript. It also supports dbt Cloud, materialization triggers, Agent Skills for AI-assisted pipeline development, and Public, Private, and Bring Your Own Cloud (BYOC) deployment options.

• CDC, streaming, and batch in one platform: Estuary supports log-based CDC, SaaS and API ingestion, event streams, files, and scheduled batch movement for analytical and operational use cases.
• Real-time runtime with durable collections: Estuary's runtime separates captures from materializations through durable collections, allowing data to be reused for multiple destinations, transformations, backfills, and replay without re-extracting it from the source.
• Low-latency delivery: Supported real-time pipelines can deliver data with sub-second latency, while delivery can also be scheduled when lower freshness is sufficient.
• No-code setup with advanced transformation options: Pipelines can be configured through the web application, while SQL, Python, and TypeScript transformations, dbt Cloud, APIs, and flowctl support more advanced workflows.
• Built-in monitoring and AI-assisted operations: Estuary includes logs, latency and usage metrics, pipeline alerts, OpenMetrics integrations, and Agent Skills for AI-assisted pipeline development and troubleshooting.
• Flexible deployment and predictable pricing: Public, Private, and BYOC deployments provide different levels of infrastructure control, while pricing is based on data volume and prorated connector task hours rather than Monthly Active Rows.

• Smaller managed connector catalog than some large ELT platforms: Estuary offers 200+ fully managed connectors, but some larger platforms have broader packaged coverage, particularly for long-tail SaaS and legacy enterprise applications. Custom connector development is available with Enterprise.
• No visual transformation canvas: Pipeline setup is no-code, and fields can be selected or renamed in the UI, but more complex streaming transformations use SQL, Python, or TypeScript rather than a drag-and-drop transformation canvas.
• Advanced workflows have a learning curve: Basic capture and materialization pipelines can be built through the web application, but advanced derivations, schemas, CLI workflows, and GitOps-style deployments require more data engineering familiarity. Some Estuary users on G2 also mention a learning curve for more advanced configurations.

Estuary pricing is based on data volume moved and connector instance usage. Data movement is priced at $0.50 per GB. The first six connector instances are priced at $100 per month each, while additional connector instances are $50 per month each, with usage prorated based on active connector instances.

The permanent free tier includes up to 10 GB of data movement per month and two concurrent connector instances, while the 30-day trial provides access to the full Cloud plan.

Enterprise plans can include volume discounts, Private or BYOC deployments, custom SLAs, private networking, dedicated support, and custom connector development.

Because pricing is based on GB moved plus connector usage rather than row-change metrics such as MAR, costs are relatively predictable from data volume and connector usage.