AWS DMS VS Hevo Data

AWS Database Migration Service (DMS) was introduced as a tool to help migrate legacy databases into AWS. While it supports full-load and CDC replication, DMS is not a modern integration platform. It lacks support for modern SaaS APIs, streaming destinations, and developer-friendly deployment models.

• Available in AWS: Works within AWS without provisioning servers.
• Basic CDC support: Handles incremental replication from supported databases.

• Not real-time: DMS is not a streaming system. Latency varies and is hard to monitor in production.
• No extensibility: No community ecosystem, no custom connectors, no plugin support.
• Operational overhead: Task failures are common and require manual troubleshooting. Configuration and credential management are fragile.
• Rigid delivery options: Cannot deliver to modern analytics stacks or streaming endpoints.
• Expensive at scale: Costs add up with replication instance hours, storage, and logging. Lacks predictability for long-term CDC jobs.

Costs are based on replication instance size and duration (e.g., t3.medium ~$0.036/hr), plus storage and logs. Tasks that run continuously or process high volumes can become costly without offering the capabilities of modern platforms. There is no free tier, and pricing becomes opaque with additional monitoring and retries.

Hevo is a cloud-based ETL/ELT service for building data pipelines that, unlike Fivetran, started as a cloud service in 2017, making it more mature than Airbyte. Like Fivetran, Hevo is designed for “low code”, though it does provide a little more control to map sources to targets, or add simple transformations using Python scripts or a new drag-and-drop editor in ETL mode. Stateful transformations such as joins or aggregations, like Fivetran, should be done using ELT with SQL or dbt.

While Hevo is a good option for someone getting started with ELT, as one user put it, “Hevo has its limits”.

• Ease of use: Like several other modern ELT tools, Hevo is intuitive and easy to use, especially compared to traditional ETL tools. 
• ELT and ETL: Hevo has started to add ETL support including Python scripts and a new drag-and-drop editor. This is limited mostly to row-level transformations. Hevo’s main transformation support is dbt (ELT).
• Reverse ETL: Hevo supports the ability to insert source data back into the source once it’s been cleansed. This might be good for you if you’re looking for this feature. It is a very specific use case where you write modified data back directly into the source. A more general-purpose solution is to have a pipeline write back to the sources, which is not supported by most modern ETL/ELT vendors. It is supported by iPaaS vendors.

• Connectivity: Hevo has one of the lowest number of connectors at slightly over 150. You should consider what sources and destinations you need for your current and future projects to make sure it will support your needs. 
• Latency: Hevo is still mostly batch-based connectors on a streaming Kafka backbone. While data is converted into “events” that are streamed, and streams can be processed if scripts are written for any basic row-level transforms, Hevo connectors to sources, even when CDC is used, is batch. There are starting to be a few exceptions. For example, you can use the streaming API in BigQuery, not just the Google Cloud Storage staging area. But you still have a 5 minute or more delay at the source. Also, there is currently no common  scheduler. Each source and target frequency is different. So latency can be longer than the source or target when they operate at different intervals.  
• Costs: Hevo can be comparable to Estuary for low data volumes in the low GBs per month. But it becomes more expensive than Estuary and Airbyte as you reach 10s of GBs a month. Costs will also be much more as you lower latency because several Hevo connectors do not fully support incremental extraction. As you reduce your extract interval you capture more events multiple times, which can make costs soar.
• Reliability: CDC is batch mode only, with the minimum interval being 5 minutes. This can load the source and even cause failures. Customers have complained about Hevo bugs that make it into production and cause downtime.
• Scalability: Hevo has several limitations around scale. Some are adjustable. For example, you can get the 50MB Excel, and 5GB CSV/TSV file limits increased by contacting support. 
  But most limitations are not adjustable, like column limits. MongoDB can hit limits more often than others. A standalone MongoDB instance without replicas is not supported. You need 72 hours or more of OpsLog retention. And there is a 4090 columns limit that is more easily hit with MongoDB documents. 
  There are ingestion limits that cause issues, like a 25 million row limit per table on initial ingestion. In addition there are scheduling limits that customers hit, like not being able to have more than 24 custom times.
  For API calls, you cannot make more than 100 API calls per minute.
• DataOps: Like Airbyte, Hevo is not a great option for those trying to automate data pipelines. There is no CLI or “as code” automation support with Hevo. You can map to a destination table manually, which can help. But while there is some built-in schema evolution that happens when you turn on auto mapping, you cannot fully automate schema evolution or control the rules. There is no schema testing or evolution control. New tables can be passed through, but many column changes can lead to data not getting loaded in destinations and moved to a failed events table that must be fixed within 30 days or the data is permanently lost. Hevo used to support a concept of internal workflows, but it has been discontinued for new users. You cannot modify folder names for the same “events”. 

Hevo is more expensive than Airbyte and Estuary, but still less expensive than Fivetran and various ETL vendors.

• Free: Limited to 1 million free events per month with free initial load, 50+ connectors, and unlimited models
• Starter ($239/mo for 5M rows): Offers 150+ connectors, on-demand events, and 12 hours of support as an SLA. Additional rows are $10 or more per million (~1GB)
• Business (Custom Pricing): HIPAA compliance with a dedicated data architect and dedicated account manager

Estuary is the right time data platform that replaces fragmented data stacks with one dependable system for data movement. Instead of juggling separate tools for CDC, batch ELT, streaming, and app syncs, teams use Estuary to move data from databases, SaaS apps, files, and streams into warehouses, lakes, operational stores, and AI systems at the cadence they choose: sub second, near real time, or scheduled.

The company was founded in 2019, built on Gazette, a battle tested streaming storage layer that has powered high volume event workloads for years. That foundation lets Estuary mix CDC, streaming, and batch in a single catalog and gives customers exactly once delivery, deterministic recovery, and targeted backfills across all of their pipelines.

Unlike traditional ELT tools that focus on batch loads into a warehouse, Estuary stores every event in collections that can be reused for multiple destinations and use cases. Once a change is captured, it is written once to durable storage and then fanned out to any number of targets without reloading the source. This reduces load on primary systems, provides consistent history for analytics and AI, and makes it easy to replay or reprocess data when schemas or downstream models change.

Estuary can run as a multi tenant cloud service, as a private data plane inside the customer’s cloud, or in a BYOC model where the customer owns the infrastructure and Estuary manages the control plane. This gives security and compliance teams the control they expect from in house systems with the convenience of a managed platform.

Estuary also has broad packaged and custom connectivity, making it one of the top ETL tools. The platform ships with a growing set of high quality native connectors for databases, warehouses, lakes, queues, SaaS tools, and AI targets. Estuary also supports many open source connectors where needed, so teams can consolidate around one system while still covering niche sources and destinations. Customers consistently highlight predictable pricing, strong reliability, and partner level support as key reasons they choose Estuary instead of Fivetran, Airbyte, or DIY stacks.

Estuary Flow is highly rated on G2, with users highlighting its real-time capabilities and ease of use.

• Right time pipelines: Estuary lets you choose the cadence of each pipeline, from sub second streaming to periodic batch, so cost and freshness match the workload.
• One platform for all data movement: Handles CDC, batch loads, and streaming in one product, which reduces tool sprawl and simplifies operations.
• Dependable replication: Exactly once delivery, deterministic recovery, and targeted backfills keep pipelines stable even when sources or schemas change.
• Efficient CDC: Log based CDC captures inserts, updates, and deletes once and reuses them for many destinations, reducing load on operational databases.
• High scale architecture: Gazette and collections support large, continuous data streams with reliable throughput across multiple targets.
• Modern transforms: Supports SQL and TypeScript based transformations in motion, and integrates cleanly with dbt for warehouse side ELT.
• Flexible deployment choices: Available as cloud SaaS, private data plane, or BYOC, giving enterprises strong control over data residency and security.
• Predictable total cost of ownership: Transparent pricing based on data volume and connector instances avoids MAR based surprises and is easy to forecast.
• Fast time to value: A guided UI, CLI, and templates help most teams build their first dependable pipelines in hours instead of weeks.
• Partner level support: Customers report quick connector delivery, responsive troubleshooting, and SLAs that make Estuary feel like an extension of their team.

• On premises connectors: Estuary has 200+ native connectors and supports 500+ Airbyte, Meltano, and Stitch open source connectors. But if you need on-premises app or data warehouse connectivity, make sure you have all the connectivity you need.
• Graphical ETL: Estuary has been more focused on SQL and dbt than graphical transformations. While it does infer data types and convert between sources and targets, there is currently no graphical transformation UI.

Of the various ELT and ETL vendors, Estuary is the lowest total cost option. Estuary only charges $0.50 per GB of data moved from each source or to each target, and $100 per connector per month. Rivery, the next lowest cost option, is the only other vendor that publishes pricing of 1 RPU per 100MB, which is $7.50 to $12.50 per GB depending on the plan you choose. Estuary becomes the lowest cost option by the time you reach the 10s of GB/month. By the time you reach 1TB a month Estuary is 10x lower cost than the rest.