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    Estuary visual identity guidelines

    Download Guidelines
    Estuary one-color logo on dark background

    Estuary logo usage

    • Estuary logo on light

      Color on light

      Use the full-color version for light backgrounds.

    • Estuary logo on dark

      Color on dark

      Use the full-color version for dark backgrounds.

    • Mono logo on light

      Mono on light

      Use the one-color version for light backgrounds.

    • Mono logo on dark

      Mono on dark

      Use the one-color version for dark backgrounds.

    Estuary color palette

    Our palette has been carefully chosen to allow for a diverse set of brand executions while remaining highly legible and accessible. Divided into two groups, color should be used with intention and restraint — favoring moments of calm over extremely colorful executions.

    Primary palette

    • Blue

      HEX 5072EBRGB 80 114 235

    • Green

      HEX 6ED5D6RGB 110 213 214

    • Dark Blue

      HEX 04192BRGB 4 25 43

    • Gray

      HEX 47506DRGB 71 80 109

    Secondary palette

    • Violet

      HEX 625EFFRGB 98 94 255

    • Violet 300

      HEX A4B6F4RGB 164 182 244

    • Violet 200

      HEX EEF1FDRGB 238 241 253

    • Violet 100

      HEX F6F8FERGB 246 248 254

    Estuary typography

    Inter is a modern and versatile sans-serif typeface, designed for digital interfaces. With influences from humanist and neo-grotesque styles, it balances clarity and elegance. Each character is carefully crafted for smooth readability across all screen resolutions.

    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
    H1 - EstuaryTitle 1 - EstuaryBody 1 - Estuary

    Value Proposition

    Estuary Flow connects and unifies data systems for real-time and batch integration

    One sentence

    Estuary Flow unifies real-time and batch data integration, eliminating data silos and complexity at enterprise scale.

    Short form

    Estuary is the enterprise-grade platform that simplifies and unifies your data pipelines, providing frictionless integration of streaming, batch, and historical data, ensuring reliability, scalability, and operational efficiency, all without writing a single line of code.

    Long Form

    Estuary empowers enterprises to bridge the gap between batch and real-time data, consolidating complex integration pipelines into one reliable platform. Designed specifically for data architects, engineers, and enterprise leaders, Estuary eliminates the need for disparate data tools, providing a unified solution for streaming, batch, and historical data processing.

    With petabyte-scale capabilities, built-in schema evolution, automated deduplication, and an intuitive no-code interface, Estuary ensures data consistency, reduces operational complexity, and accelerates your organization's analytics, AI, and business decisions — all while maintaining enterprise-grade security, governance, and scalability.