10 Best AI Marketing Tools to Use in 2025

Introduction: The AI Marketing Boom Needs Better Data

Artificial intelligence is transforming how marketers work. From writing ad copy to predicting customer churn, AI marketing tools are becoming an essential part of every campaign.

According to the 2024 State of Marketing AI Report by the Marketing AI Institute and Drift, 99 percent of marketers are already using AI in some capacity, and nearly three out of four businesses plan to expand their use of generative AI within the next year. IBM’s research also shows that 72 percent of global businesses have adopted AI tools in their workflows.

These numbers show that AI is no longer an experimental technology. It has become the foundation of modern marketing strategies. However, as the adoption of AI marketing tools grows, so does one challenge: keeping these systems fueled with accurate and timely data.

AI can only perform well when it learns from reliable, up-to-date information. When insights are built on delayed or inconsistent data, even the smartest models make the wrong decisions.

That is why marketers in 2025 are focusing not just on what AI marketing tools to use, but also on how to ensure those tools always have the right data at the right time.

Understanding AI Marketing Tools

AI marketing tools are software platforms that use artificial intelligence to automate, analyze, and personalize marketing activities. They help teams create smarter campaigns, generate content, optimize targeting, and measure performance more accurately.

These tools rely on technologies such as machine learning, predictive analytics, and large language models to turn raw data into insights and actions. From content generation with tools like Jasper to customer personalization with platforms like HubSpot and Klaviyo, AI now supports nearly every stage of the marketing process.

As these systems grow more advanced, their effectiveness depends on how quickly and accurately they access the right data. That connection between AI and dependable data is what enables marketing teams to deliver consistent, high-performing results.

Why Right-Time Data Is the Key to AI Performance

The power of AI marketing tools depends entirely on the quality and timing of the data they receive. When data is fragmented across systems or delayed by batch processes, the insights that drive personalization and targeting quickly lose accuracy.

A Harvard Professional Development article notes that marketers are now focusing on AI models that can react instantly to customer behavior rather than relying on outdated analytics. In other words, marketing success is no longer about just using AI, but about feeding it the right data exactly when it is needed.

This idea is often called right-time data. Unlike traditional real-time processing, right-time data allows marketing teams to choose when data moves based on business needs. Some campaigns require sub-second updates, while others perform best with scheduled syncs that balance cost and performance.

With right-time data, marketers can:

• Keep AI-driven recommendations current and personalized.
• Ensure that automation tools act on the latest customer interactions.
• Build consistent data pipelines across CRMs, ad platforms, and analytics tools.

As AI becomes more deeply integrated into marketing operations, having dependable, right-time data will separate the top performers from everyone else.

The Top AI Marketing Tools in 2025

The number of AI marketing tools has grown quickly, making it difficult to know which ones truly add value. Below is a list of leading tools that help marketers create, personalize, automate, and analyze campaigns more efficiently.

AI Marketing Tools List:

1. HubSpot AI (CRM, content generation, and predictive analytics)
2. Klaviyo AI (email and SMS personalization for eCommerce and D2C brands)
3. Adobe Sensei and Adobe Real-Time CDP (creative intelligence and audience personalization)
4. Jasper AI (AI copywriting powered by large language models for ads and brand content)
5. Notion AI (content planning, summarization, and marketing productivity)
6. Surfer SEO (AI-powered content optimization for search performance)
7. Drift (conversational marketing and lead qualification using AI chat)
8. Zapier AI (AI-based automation and workflow management across tools)
9. Canva Magic Studio
10. Tableau GPT

1. HubSpot AI (CRM and Content Platform)

HubSpot AI brings advanced artificial intelligence into the HubSpot ecosystem, helping marketing teams generate content, automate workflows, and personalize customer interactions.

Key features

• AI Agents such as the Content Agent and Customer Agent assist with content creation, support chat responses, and campaign recommendations using your CRM data and brand tone.
• Smart CRM and Data Hub features help analyze calls, emails, and tickets to surface insights that improve targeting and engagement.
• Integrated across HubSpot Marketing Hub, Sales Hub, and Service Hub to give marketers a single environment for data-driven campaigns.

Why it matters for marketing 

HubSpot AI combines automation and intelligence in one platform. It helps marketers spend less time switching between tools and more time creating personalized customer journeys. The more accurate and connected your CRM data is, the more effective your AI marketing tools become.

Tips for best use

• Keep your contact and deal data organized for stronger AI recommendations.
• Review AI-generated content for brand voice and factual accuracy.
• Use built-in analytics to measure how AI-driven actions improve conversions and engagement.

2. Klaviyo AI (Email, SMS & Omnichannel Marketing Platform)

Klaviyo AI, branded as K:AI, is the intelligence layer of the Klaviyo B2C CRM. It is built into the platform to power email, SMS, mobile push, WhatsApp and other channels with predictive analytics and generative content.

Key features

• Built-in AI agents: Marketing Agent that can generate full campaigns and flows, and Customer Agent that can handle customer service queries and order updates using your brand voice and data.
• Real-time customer profiles: Live data on each user (purchase history, behavior, preferences) enables AI to predict next action, preferred channel and lifetime value.
• Omnichannel personalization and automation: The platform supports email, SMS, WhatsApp, RCS and more, with AI-driven segmentation and messaging.

Why it matters for marketing 

Among the leading AI marketing tools, Klaviyo stands out because it ties generative and predictive AI directly to deeply unified customer data. When your AI tool can “see” what each customer did, prefers and will likely do next, your messaging and journeys become significantly more effective. With K:AI, marketers gain a platform where automation, personalization and data insight converge.

Things to check

• Ensure your data infrastructure is solid: clean profiles, updated behaviors and connected channels enable AI models in Klaviyo to work at full potential.
• Evaluate channel support: if your brand uses WhatsApp or RCS, confirm the tool supports those as part of the AI-enabled flow.
• Keep a human-in-the-loop: AI helps generate campaigns and flows, but brand tone and strategic oversight remain key when using these AI marketing tools.

3. Adobe Sensei and Adobe Real Time CDP (Personalization and Customer Insights)

Adobe Sensei is Adobe’s artificial intelligence and machine learning framework that powers personalization, automation, and creative assistance across Adobe Experience Cloud. The Adobe Real Time Customer Data Platform (CDP) works alongside Sensei to unify data from different touchpoints and deliver tailored customer experiences.

Key features

• Unified customer profiles that collect data from CRM, web, email, and paid media in real time, helping teams target audiences more precisely.
• Generative AI within Adobe Experience Cloud that can produce creative assets, audience segments, and personalized recommendations.
• Predictive insights powered by Sensei, allowing marketers to forecast behaviors like churn or conversion probability.

Why it matters for marketing 

Adobe Sensei combines creativity and analytics in one ecosystem. Marketers using Adobe tools can generate personalized content, predict customer behavior, and optimize campaigns without leaving the platform. For teams already invested in Adobe Experience Cloud, Sensei transforms static analytics into actionable insights, making it one of the most advanced AI marketing tools for personalization.

Tips for best use

• Connect all customer data sources to Adobe Real Time CDP for the most accurate profile insights.
• Use AI-generated segments and recommendations to test new audience strategies.
• Combine predictive analytics with human creativity for a balanced and authentic customer experience.

4. Jasper AI (AI Copywriting and Marketing Platform)

Jasper AI is a marketing-focused generative platform built for content production, brand consistency, and campaign acceleration. It uses large language models (LLMs) and a brand context hub so marketers can generate content that aligns with strategy and voice.

Key features

• A “Canvas” workspace for planning, creating, and scaling campaign assets across channels.
• A context layer called “Jasper IQ” that stores brand voice, style guide, company knowledge and audience insights so AI outputs stay aligned and on-brand.
• More than 90 marketing-specific Apps and no-code workflows that accelerate tasks like blog writing, ad copy generation, social posts, and campaign briefs.

Why it matters for marketing 

Among AI marketing tools, Jasper AI stands out for blending creative generation with operational scale. Instead of simply generating text, the platform ensures brand voice and marketing best practices are embedded in the outputs. When marketers use an integrated tool like this, they can move from idea to execution faster, freeing up time for strategy, analytics and optimisation.

Things to check

• Ensure your brand voice and style guide are clearly defined and uploaded so the AI uses your company’s context rather than generic outputs.
• Track how generated content performs (e.g., engagement, conversion) and refine prompts and context over time.
• Remember that even with advanced LLM-driven tools, human review is still essential to ensure accuracy, legal compliance and nuance.

5. Notion AI (Content Planning and Productivity Platform)

Notion AI is an intelligent workspace assistant built into the Notion platform. It helps marketing teams write, summarize, and organize ideas directly within their project pages. It is widely used for campaign planning, meeting notes, and marketing content collaboration.

Key features

• AI writing assistant that can generate blog outlines, social posts, and campaign briefs while maintaining your team’s tone and structure.
• Summarization and translation tools that quickly condense long research documents or meeting notes into short, clear summaries.
• Smart task organization that helps teams plan campaigns, assign work, and track performance in one shared workspace.

Why it matters for marketing 

Notion AI brings structure and clarity to marketing operations. Instead of switching between different writing, planning, and documentation tools, teams can do everything in one place. It is especially useful for content teams that brainstorm ideas with ChatGPT or other LLM tools and then organize them inside Notion for publishing or analysis.

Tips for best use

• Keep one central workspace for each campaign so the AI can learn from related content.
• Use AI to create summaries of creative briefs or analytics reports to save time in team reviews.
• Pair Notion AI with project templates for repeatable workflows across your marketing operations.

6. Surfer SEO (AI Content Optimization Platform)

Surfer SEO is an AI-driven content optimization tool that helps marketers and writers improve search visibility by analyzing top-ranking pages and providing real-time recommendations. It combines on-page SEO insights with AI writing features powered by large language models.

Key features

• Content Editor that scores your writing based on keyword usage, structure, headings, and readability.
• SERP Analyzer that identifies what competitors are doing well for specific keywords.
• AI Writer that generates long-form articles using SEO data and natural language models similar to ChatGPT.
• Content Audit tool that reviews existing articles and suggests updates to regain rankings.

Why it matters for marketing

Surfer SEO is one of the most practical AI marketing tools for improving organic performance. It bridges human creativity and data-driven optimization, ensuring that content not only reads well but also ranks well. Marketing teams use it to scale high-quality, SEO-friendly blogs, product pages, and landing pages efficiently.

Tips for best use

• Use the Content Editor side by side with your writing process to maintain keyword balance and structure.
• Regularly audit older posts to update keywords and match new search intent.
• Integrate Surfer SEO with platforms like Jasper AI or Google Docs for a smoother content creation workflow.

7. Salesloft Drift (Conversational Marketing and Lead Engagement Platform)

Drift, now part of the Salesloft platform, is an AI-powered conversational engagement tool that helps marketing and sales teams connect with website visitors and leads in real time. It combines chat automation, intent recognition, and lead routing to improve pipeline quality.

Key features

• AI chatbots that qualify leads and provide instant responses based on customer behavior and page context.
• Real-time routing that automatically schedules meetings with the right sales rep, improving response speed.
• AI engagement analytics that analyze chat data to identify intent, sentiment, and conversion patterns.
• CRM and workflow integrations with HubSpot, Salesforce, and Slack for seamless data sharing.

Why it matters for marketing

Salesloft Drift helps marketing and revenue teams capture and convert leads the moment they visit your site. It eliminates form friction and enables faster human follow-up. Within the broader Salesloft ecosystem, Drift’s conversational AI is a bridge between marketing engagement and sales execution, giving marketers a smarter way to qualify and personalize outreach.

Tips for best use

• Review AI conversation data to understand user intent and refine messaging.
• Combine chat automation with live team availability for a balanced experience.
• Sync Drift interactions with your CRM to improve campaign attribution and nurture flows.

8. Zapier AI (Automation and Workflow Management Platform)

Zapier AI is the intelligence layer within Zapier that allows users to automate workflows across thousands of apps using simple natural language prompts. It helps marketing teams connect tools like HubSpot, Slack, Google Sheets, and Notion without writing code.

Key features

• AI-powered workflow builder that understands natural language instructions to create automations instantly.
• AI actions that let users combine logic, filters, and data movement into multi-step workflows.
• AI chat interface that acts as a personal assistant for building, editing, or troubleshooting workflows.
• Integration ecosystem that connects with over 6,000 marketing and business applications.

Why it matters for marketing

Zapier AI saves marketers hours each week by removing manual steps between tools. It can connect CRM data to reporting dashboards, sync campaign results across channels, or trigger personalized follow-ups in real time. For teams that already use multiple AI marketing tools, Zapier AI acts as the glue that ties them all together.

Tips for best use

• Start with small automations like lead routing or campaign alerts before scaling up.
• Combine Zapier AI with your CRM or analytics stack to keep marketing data consistent.
• Review workflow logs regularly to ensure data is syncing correctly and securely.

9. Canva Magic Studio (Creative Design and Visual Marketing AI)

Canva Magic Studio is Canva’s suite of AI tools that help marketers create visuals, social media graphics, and presentations quickly. It combines generative design and text-to-image capabilities, making high-quality content creation accessible to non-designers. 

Key features

• Magic Write helps create marketing copy and captions using large language models similar to ChatGPT.
• Magic Design generates layout suggestions based on text prompts or uploaded images.
• Magic Edit and Magic Expand allow instant background editing, resizing, and enhancement of visuals.
• Brand Kit ensures that every generated design matches your brand fonts, colors, and logo.

Why it matters for marketing 

Canva Magic Studio lets marketing teams scale creative production without relying fully on design resources. It is ideal for campaigns that need consistent visuals across channels like social media, email, and ads. By combining creativity and automation, it helps teams maintain brand consistency while saving time.

Tips for best use

• Upload your brand assets to the Brand Kit before generating any creative.
• Use Magic Write to align visual content with campaign messaging.
• Review AI-generated visuals for design accuracy before publishing.

10. Tableau GPT (Analytics and Marketing Insights AI)

Tableau GPT is the generative AI layer added to Tableau (by Salesforce) designed to make analytics conversational and accessible allowing marketers to ask normal-language questions and receive visual-data responses. 

Key features

• Natural language query interface bridging marketing analytics and action.
• Automated insight generation and visuals that highlight anomalies, trends and opportunities.
• Integration with Salesforce Data Cloud ensures unified data that fuels AI-driven analytics in near real time.

 Why it matters for marketing

For marketers using multiple AI marketing tools, having an analytics platform like Tableau GPT turns raw data into insights quickly. It supports your right-time data argument by showing how fresh, unified data enables AI to deliver actionable insights fast.

Tips for best use

• Connect campaign, CRM and customer behavior data sources to Tableau for richer insights.
• Use generated insights to inform next steps in your AI marketing tool stack (creative, automation, personalization).
• Combine human interpretation with AI-driven dashboards to validate and act on insights.

How Right-Time Data Unlocks the Power of These Tools

AI marketing tools are only as effective as the data that drives them. Every recommendation, prediction, or automated action depends on having accurate and timely information flowing between systems. Without it, personalization breaks, campaigns go out of sync, and AI models start making decisions based on stale insights.

A 2024 Harvard Professional Development report noted that AI marketing success now depends on connecting intelligence with continuous data updates, not just on adopting more tools. This is where right-time data becomes essential.

Right-time data gives teams control over when and how information moves. Some tools, such as Klaviyo or HubSpot, need sub-second updates for personalization, while others, such as Tableau or Surfer SEO, perform best with near-real-time or scheduled refreshes.

When AI marketing tools are powered by right-time data:

• Campaigns stay consistent across platforms because every tool operates from the same source of truth.
• Predictive models become more accurate since they rely on fresh data instead of outdated exports.
• Marketing teams reduce manual syncing and focus more on strategy, testing, and creativity.

Estuary The Right-Time Data Platform for Dependable AI Marketing

Modern marketing teams depend on multiple AI-powered tools that generate insights, personalize outreach, and automate campaigns. To make them work together effectively, the underlying data must be unified, consistent, and always current. That is what Estuary helps deliver.

Estuary is the Right-Time Data Platform that synchronizes data between marketing systems, analytics tools, and data warehouses. It gives you the flexibility to choose when data moves — in real time, near real time, or on a scheduled cadence — depending on each tool’s needs.

How Estuary strengthens your AI marketing stack

• Unified data movement: Connect CRMs, ad platforms, email tools, and warehouses without managing complex pipelines.
• Right-time performance: Move data exactly when it matters for campaign decisions, personalization, or performance tracking.
• Predictable TCO: Estuary’s architecture provides efficient streaming and transformation without unpredictable pricing spikes.
• Enterprise reliability: Schema enforcement and exactly-once delivery ensure that every connected tool operates on accurate data.

Example use cases

• Personalized lifecycle marketing: Sync customer behavior from your warehouse to tools like HubSpot or Klaviyo so campaigns update instantly.
• Marketing analytics: Stream campaign performance data to data warehouses such as Snowflake, BigQuery, or Redshift, and then visualize it in Tableau or similar BI tools for up-to-date insights.
• Creative performance insights: Capture content engagement metrics from marketing sources and route them into analytics systems for deeper reporting.

Note: Estuary currently supports a wide range of sources and destinations including major databases, SaaS applications, and analytics platforms.

By combining automation and dependable data flow, Estuary ensures that all your AI marketing tools operate from the same accurate, right-time foundation.

Conclusion

AI marketing tools are reshaping how businesses connect with customers, create content, and measure success. From platforms like HubSpot and Klaviyo that automate personalized outreach, to Jasper, Canva, and Tableau that bring intelligence to creativity and analytics, AI is now part of every stage of the marketing process.

However, even the best AI systems depend on one essential ingredient: dependable data. Without accurate and timely information, automation loses context and insights become unreliable.

This is where right-time data makes the difference. By synchronizing systems and keeping information up to date, teams can ensure that every AI-driven action is based on current facts, not yesterday’s reports.

Estuary provides that dependable data foundation. It unifies data movement across marketing platforms and analytics tools, allowing teams to operate with confidence, precision, and speed. In a landscape where marketing and AI continue to evolve together, right-time data is what turns smart technology into meaningful results.