Partner Spotlight: Outlier – Helping Teams Get Data Confident, Fast
Discover how Outlier, a trusted Estuary implementation partner, helps growth-stage companies become data-confident fast, by streamlining data pipelines and delivering investor-ready insights through modern data infrastructure.
In Estuary’s partner ecosystem, a handful of organizations stand out not only for their technical expertise but also for the clarity and impact they bring to client engagements. Outlier is one of those rare consultancies. As an implementation partner, Outlier has consistently helped teams break through complexity and uncover the power of real-time data.
We’re proud to spotlight them for assisting teams to "get data confident", a mission we deeply share.
Meet Outlier
Outlier is a boutique data consultancy founded by brothers Dan and Mike Lee, who bring over 25 years of collective experience. Their goal is simple but powerful: help teams quickly unlock the full value of their data.
They’ve built a reputation for providing strategic clarity and executional firepower across verticals from e-commerce to fintech to logistics. Outlier is primarily known as a force multiplier for startups and growth-stage companies, helping them make smarter decisions and build data maturity without the time or overhead of scaling an in-house team.
What They Do Best
Outlier’s offering spans the full data lifecycle, with a laser focus on business impact:
- Modern Data Infrastructure: They architect scalable, centralized stacks tailored to the needs of fast-moving organizations.
- Customer-Facing Data Products: They help businesses build productized analytics that deliver value directly to end users.
- Fractional Data Teams: Clients gain access to senior-level data talent without the hiring burden.
- Fundraising Readiness: Outlier ensures that companies have compelling, investor-ready data stories.
Why the Estuary Partnership Works
Outlier recommends Estuary to their clients as the go-to solution for data integration. The synergy between our teams is built on trust, technical alignment, and a shared desire to reduce time-to-insight.
For Outlier, Estuary is a dependable partner with:
- Fast, responsive support: Real people answer fundamental questions in hours, not days.
- Open collaboration: Our product and engineering teams work directly with partners like Outlier to shape roadmap priorities.
- Composable real-time use cases: Whether powering live dashboards, activation metrics, or AI-enhanced ops, Estuary makes these experiences plug-and-play.
How Customers Benefit
Estuary and Outlier deliver end-to-end data modernization: from messy operational data to business-ready insights. Clients get:
- Reduced time-to-value: Projects that once took quarters are now deployed in weeks.
- Lower operational overhead: Fully managed pipelines remove the burden of manual upkeep.
- Greater agility: Teams can move from question to answer without waiting on engineering.
Our joint work with LOVESPACE, a leading UK-based logistics and storage company, is a standout example of this collaboration. Outlier led the engagement and implemented Estuary to modernize LOVESPACE’s data stack.
Case in Point: LOVESPACE
Facing performance issues with a monolithic SQL Server handling both operational and analytical workloads, LOVESPACE needed a solution that would free up their systems, automate their pipelines, and unlock predictive capabilities.
Outlier stepped in and:
- Replaced batch processes with real-time streaming pipelines via Estuary.
- Offloaded analytics into Snowflake, improving system performance.
- Enabled AI-driven warehouse demand forecasting using fresh data.
- Implemented real-time transaction tracking for peak-season financial accuracy.
As Michael Luk, Data Analyst at LOVESPACE, put it:
“Estuary helped us decouple analytics from operations. Our SQL Server no longer cries for help whenever someone runs a report.”
This was made possible thanks to Outlier’s seamless delivery and Estuary’s real-time infrastructure.
Read the full success story here.
Shared Vision for the Future
Both Estuary and Outlier are deeply aligned on where data is going and how we help teams keep up:
- Secure, governed data integration: Especially for businesses handling sensitive customer or operational information.
- Real-time + batch convergence: One pipeline for all use cases: streaming, historical, or hybrid.
- Empowerment at the edges: Putting data into the hands of ops, marketing, and product teams, not just engineers.
We're excited to continue collaborating closely with Outlier to deliver impactful data solutions and explore joint go-to-market opportunities.
Get Started
Looking for help building a real-time data stack that scales with you?
🔗 Connect with Outlier or
📬 Talk to the Estuary team about implementation support.
Let’s make your data actionable, together.
FAQs
1. Who is Outlier and what makes them unique in the data consultancy space?
2. How does the Estuary and Outlier partnership benefit clients?
3. What types of companies or use cases are a good fit for Outlier and Estuary’s joint solutions?
About the author
Dani is a data professional with a rich background in data engineering and real-time data platforms. At Estuary, Daniel focuses on promoting cutting-edge streaming solutions, helping to bridge the gap between technical innovation and developer adoption. With deep expertise in cloud-native and streaming technologies, Dani has successfully supported startups and enterprises in building robust data solutions.
